Champion Living Fitness is the premier strength and conditioning platform built specifically for western athletes, working cowboys, and everyday folks who demand more from themselves. Whether you’re chasing gold buckles or just trying to live stronger, we’re here to help you show up at your best—day in and day out.

Founded by Doug Champion, a former professional bareback rider turned strength coach, Champion Living was born out of frustration with the lack of real training resources for rodeo athletes. Today, it’s a movement that blends elite coaching, no-BS programming, and real-life results—backed by a team that walks the walk.

Doug is joined by coaches Logan Corbett and Paul Lloyd, both certified professionals with deep roots in rodeo and western life. With decades of combined experience in coaching, performance, and competition, they’ve trained everyone from world champions to everyday parents trying to keep up with their kids—and they do it with integrity, grit, and zero gimmicks.

The fitness world is full of trends, toxic diet culture, and programs that forget what real performance looks like.

We’re here to cut through the noise and deliver real, science-backed coaching for people who live hard, work harder, and demand results that last.

No influencers. No fluff. Just world-class coaching for real-deal people.