This is NOT a Rodeo School!

OPA is a rodeo athlete development experience for competitors who are already good — and want to become consistent, durable, and professional.

Rodeo Has Schools

Rodeo Lacks Development

Rodeo does a good job of teaching athletes how to ride.

What it rarely teaches is how to develop a career.

Most Programs focus on:

Technique
Repetition
Short-term results

Very few address:

Long-term durability
Decision-making across a season
Physical breakdown
Mental inconsistency
Financial chaos
burnout disguised as "grit"

The Plateau Most Athletes Don’t See Coming

It usually looks like this:

You ride well.
You win some money.
You work harder each year.

But the results don’t change.

Not because you stopped caring.
Not because you’re lazy.

Not because you “don’t want it bad enough.”

But because effort alone stops working once the demands increase.

At this level, progress isn’t about trying harder —
it’s about becoming more intentional, durable, and consistent across an entire season.

Most athletes never get shown how to do that.

What OPA Develops

Decision-making under pressure
Season planning and energy management
Physical durability and recovery capacity
Financial intelligence for long-term careers
Professional habits on and off the road
Mental consistency, not emotional swings

OPA exists to develop the athlete behind the rides — so performance becomes repeatable, not occasional.

As featured in...

This IS For You If:

You already ride well and want to ride longer and more consistently
You want structure, not motivation
You are willing to be coached
You think in seasons and careers, not weekends
You treat rodeo like a profession

This Is Not For You If:

You’re looking for shortcuts or hacks
You want hype, not responsibility
You resist structure or feedback
You expect results without consistency
You want to be entertained instead of developed

OPA is intentionally not built for everyone.
That’s what keeps it effective.

Watch this short video for a quick behind-the-scenes look at what OPA can do for you.

What is the

Optimal Performance Academy

Are you willing to do everything it takes to become a champion?

OPA is a unique program unlike any rodeo "school" out there. It was specifically designed through years of research to teach things NO ONE else is teaching... a way for you to fast-track your success in the world of professional rodeo.

Average earnings of PRCA top 50

$64k

Average earnings of PRCA top 25

$107k

Going from a top 50 contestant to a top 25 contender in the word standings results in an average increase in $43,000 per year.

Hear from some of our amazing

Optimal Performance Academy Graduates

Darien Johnson

Bareback | PRCA

6th in Wilderness Circuit 2024

"OPA is the real deal, if your really wanting to level up and take it serious. Optimal Performance Academy is the ticket that will boost you there! Definitely recommend for anyone who wants to make a living rodeoing! And being in the best shape of your life!!"

Brendon Crawley

Bareback | APRA | PRCA

2024 Australia NFR Average Champion

"They can break it down, find that problem you’re struggling with and correct it. But also explain why that effects your ride and how this can benefit!"

Sage Allen

Bareback | PRCA

2025 PRCA Rookie of the Year

3rd in Wilderness Circuit 2024

“I had an amazing overall experience and would recommend the OPA to anyone looking for a rough stock school. One of my favorite things was the intensity of the environment. Just being around so positivity and great people made it awesome. I also liked the classroom time because that stuff is never talked about at other schools.”

Mike Berger

Saddle Bronc | PRCA

8th in Great Lakes Circuit 2024

"You could go to 25 rodeos and not get what you get out of those 4 days so it seems like a no brainer to me, it’s like a practice pen on steroids."

What Makes OPA Different

The Only Academy That Transforms Rodeo Dreams Into Sustainable Careers

Mindset

You second-guess yourself in the chute and crumble under pressure when it matters most.

With mental performance training with proven techniques used by NFR champions to build unshakeable confidence and competition focus, you'll walk into any arena knowing you belong there—and ride like it.

Fitness

You're getting beat up by stock and can't maintain peak performance through a full season.

With sport-specific conditioning and injury prevention protocols designed specifically for rodeo athletes' unique demands, you will outlast and outperform competitors while staying healthy all season long.

Energy

You're burning through money faster than you're earning it, stressed about finances instead of focused on winning.

With complete professional development covering sponsorships, budgeting, event strategy, and business systems that pros use, you'll transform rodeo from an expensive hobby into a profitable career that supports your dreams.

MEET YOUR COACHES

Get 1-ON-1 Skill Coaching from NFR Qualifiers

And Hands-On Support From The World's Premier Rodeo Performance Team, CHAMPION LIVING FITNESS

CALEB BENNETT | Bareback

10X NFR Qualifier | $2M+ Career Earnings

CHASE DOUGHERTY | Bareback

2X NFR Qualifier | 3X PBR World Finals |

$1.1M+ Career Earnings

CHASE BROOKS | Saddle Bronc

6X NFR Qualifer | $1.3M Career Earnings

CHUCK SWISHER | Bull Fighting

NFR Bull Fighter | BFO World Champion

DOUG CHAMPION

LOGAN CORBETT

PAUL LLOYD

JOIN US FOR THE 2027 EDITION OF THE WORLD'S FOREMOST RODEO ATHLETE DEVELOPMENT SYSTEM

Will You Be There?

Registration Limited to 10 students per event

LOCATION: TBD

DATE: June 7-10, 2027

TUITION: $2500

*$1000 non-refundable deposit required to secure your spot. Payment plans available.

Don't Let Another Year Pass You By...

Let's face it... time is ticking for all of us. The unfortunate news is that a career in rodeo doesn't last as long as we would hope. The GOOD NEWS is you can skip years of second-guessing yourself and lessons learned the hard way by investing in your future at Optimal Performance Academy!

Here's What You'll Get

Everything you need to transform from weekend warrior to full-time professional

PERFORMANCE TRAINING

The Power and Performance Protocol™ A no-BS training system designed for the demands of roughstock riding. You'll develop bulletproof core strength, total-body stability, and explosive power—without turning into a bodybuilder. You'll leave with a personalized game plan for how to train in-season and off-season to stay in the riggin' and out of the ER.

Mental Mastery for Rodeo Performance™ You'll develop the mental edge that separates the top 15 from the guys stuck in the middle. You'll learn how to manage your nerves, execute under pressure, bounce back from setbacks, and build bulletproof belief in yourself—on and off the dirt.

The Power and Recovery Loop™ You'll learn exactly how to fuel your body for peak performance on the road. Whether you're eating out of a gas station or at home meal prepping, you'll leave with a system to eat like a high-performance athlete without sacrificing flavor or fun.

PROFESSIONAL DEVELOPMENT

The Pro Career Blueprint™ Learn how to turn rodeo into a sustainable business. We'll cover sponsorship strategies, budgeting systems, event selection, and the business side that separates weekend warriors from full-time professionals.

The Rodeo Professional's Playbook™ Your comprehensive workbook covering everything from physical performance to social media strategy—the complete guide to building a rodeo career.

LIVE ACTION COACHING

Pro Movement Screening & Recovery Training: We'll assess how your body moves and help you fix your weak links, tight hips, low back pain or shoulder issues before they become problems.

Live Film Breakdowns & Ride Reviews: Watch footage of yourself and learn from other high-level rides. You'll get feedback from a professional coach on the spot.

Pre-Ride Routines & Visualization Techniques: Learn how to flip the switch and get into peak state before you nod your head.

2 Full Days of Live Stock: Put it all together on real bucking horses with immediate coaching feedback.

How to Get In

Ready to make the leap from weekend warrior to full-time professional?

📍 LOCATION & DATES

Location: TBD
June 7-10, 2027

💰 INVESTMENT

Total Investment: $2,500
Non-Refundable Deposit: $1,000 (secures your spot)
Payment Plans Available - We'll work with you to make this happen

LIMITED AVAILABILITY

For maximum 1-on-1 coaching and personalized attention, class size is limited to:

15 Bull Riders

10 Bareback Riders

10 Saddle Bronc Riders

5 Bull Fighters

NEXT STEPS

Submit Your Application - Tell us about your goals and current situation

Phone Interview - Our team will contact you within 48 hours to discuss your fit for the program

Secure Your Spot - Upon acceptance, your $1,000 deposit locks in your transformation

This isn't for everyone. We only accept serious athletes who are committed to turning their rodeo dreams into a professional reality.

Are you ready to stop struggling and start winning?

Still Thinking About It?

Here's what happens if you don't take action

6 months from now:

you'll still be struggling to place consistently, watching guys with less talent cash bigger checks while you're figuring out how to afford gas to the next rodeo.

12 months from now:

you'll be another year older, another year behind, still dreaming about making rodeo your full-time career instead of living it.

2 seasons from now:

you'll watch the guys who took action today competing at the NFR while you're still stuck in the same cycle of weekend events and barely breaking even.