As the calendar turns to a fresh new year, we’re taking a moment to celebrate the journey of 2024 and look ahead with big goals and even bigger ambitions for 2025.
Reflecting on 2024
This past year has been nothing short of transformative for our team, our mission, and our community:
In the Rodeo World: We worked with an incredible roster of athletes, including 5 NFR qualifiers and 1 World Champion. Through the Optimal Performance Academy, we mentored the next generation of rodeo stars, proving that passion paired with preparation unlocks true potential. 2 years post-completion of our first OPA we had over 75% of the students from that school make their first Circuit Finals in the PRCA! That statistic alone shows us we are on the right path to shortening the learning curve in the rough stock events.
The Champion Living Podcast: We doubled down on our commitment to bring you stories and strategies from the best in the game. Live episodes at the NFR, new guest formats, and deeper insights brought us closer to you, our amazing audience.
New Ventures: With Champions Outdoors and our partnership with Rolling Bones Adventure Services, we opened doors to new ways of connecting with the outdoors and embracing adventure. These projects represent our broader mission of living boldly and with purpose.
2024 was about expansion, learning, and growth, but most of all, it was about YOU—the athletes, listeners, partners, and adventurers who inspire us every day.
Looking Ahead to 2025
This year, we’re all about building on the foundation we laid in 2024. Here’s what’s on the horizon:
- Elevating Rodeo Performance: We’ll continue to refine our training programs, helping rodeo athletes stay competitive, healthy, and in the game longer.
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Inspiring Champions Everywhere: The Champion Living Podcast is leveling up, with new topics, guests, and stories to push you to chase excellence in every arena of life. We will be making a small shift in the interest of bringing more information and more entertainment to our listeners, which will be having more guest interviews with people who are otherwise just champions in rodeo but we will be bringing on people who are champions at LIFE! We believe wholeheartedly that there is so much to learn from other successful people, no matter what their discipline is. We can do this. We can't wait to hear your feedback and continue to grow with y’all!
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YouTube Evolution: With your support, we’re doubling down on video content to share more stories, training tips, and behind-the-scenes moments that bring you closer to the action. Please—subscribe to Champion Living Fitness to help us keep the content coming!
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Growing the Community: Whether it’s in fitness, rodeo, or the great outdoors, we’re doubling down on connection—because champions are never made alone. Let us know if there is anything you need or would like to collaborate on!
- Expanding Adventures: Our hunting, archery, and outdoor initiatives are set to grow, with more content, tools, and services to help you explore the wild with confidence. Make sure to follow @championoutdoors on Instagram to follow along!
A Message for You
This year, let’s commit to chasing progress, not perfection. Let’s keep showing up when it’s hard, keep pursuing the things that set our souls on fire, and keep lifting others as we climb.
Thank you for being part of this journey. Here’s to a 2025 full of grit, growth, and LIVING. Let’s make it unforgettable together.