BUILT FOR
THE RODEO
LIFE.
From the training that prepares you, to the gear you wear, to what keeps you going — Champion Living is here for the entire ride.
EXPLORE CHAMPION LIVING ↓EXPLORE COACHINGEVERY PART OF
THE JOURNEY.
Whether you're chasing the next level in the arena or living the western lifestyle every day, there's more than one way to be part of Champion Living.
COACHING & HOOEYFIT
Personalized coaching and tools to train with purpose.
EXPLORE TRAINING →OPTIMAL PERFORMANCE ACADEMY
Four days of athlete education and hands-on training.
EXPLORE OPA →HOOEY GEAR & SWAG
Wear the Champion Living lifestyle.
SHOP THE GEAR →SQUATCH JUICE ELECTROLYTES
Hydration for the work ahead.
EXPLORE ELECTROLYTES →STOP GUESSING.
START PERFORMING.
Working hard is one thing. Training for the demands of your rodeo event is another. Our Athlete Development System gives you a personalized plan, coaching support and a clear direction.
Built for your event and schedule.
Feedback and accountability.
Work that fits your goals.
MORE THAN
A RODEO SCHOOL.
Optimal Performance Academy combines classroom education, hands-on training, and practical arena application. Founded by Doug Champion and the Champion Living coaching team, OPA develops the athlete behind the performance.
Power, mobility and resilience.
Fueling, hydration and recovery.
Confidence, focus and discipline.
Preparation and sustainable careers.
WEAR WHAT
YOU LIVE.
Champion Living isn't something you leave at the arena. Explore the gear and swag connected to our Hooey partnership — made for the people who live the western lifestyle.
EXPLORE GEAR & SWAG →FUEL THE
WORK.
Hydration belongs in the rodeo performance conversation. Explore Champion Living × Squatch Juice electrolytes and find the product details and ordering options.
SHOP ELECTROLYTES →
CHAMPION LIVING
AUSTRALIA.
LOCAL COACHES. ONE CHAMPION LIVING STANDARD.
After bringing Optimal Performance Academy to Australia and building relationships with athletes, coaches, and the rodeo community, we’re taking the next step: dedicated rodeo-specific coaching for Australian competitors.
Beginning December 2026, Champion Living Fitness Australia will start accepting athletes through a soft launch. Our Australia-based coaching team will provide individualized strength and conditioning, training built around rodeo schedules, and ongoing support — backed by the Champion Living athlete development system.
SOFT LAUNCH · DECEMBER 2026DECEMBER
2026
THE WORK DOESN'T
STOP AT THE ARENA.
Explore rodeo masterclasses, the Champion Living Podcast, blogs, the macro calculator, and HooeyFit training resources.
HOOEYFIT APP
Explore the HooeyFit app and Champion Living training resources.
EXPLORE RESOURCES →CHAMPION LIVING PODCAST
Hear the conversations behind the rodeo lifestyle and performance mindset.
LISTEN NOW →MACRO CALCULATOR
Use the Champion Living macronutrient calculator as a nutrition planning resource.
OPEN CALCULATOR →CHAMPION LIVING BLOG
Read training insights, athlete education and stories from the Champion Living community.
READ THE BLOG →BUILT AROUND
THE PEOPLE
WHO SHOW UP.
Champion Living is about more than what you do in the gym or the arena. It's the athletes, coaches and western community who keep pushing, learning and showing up for one another.
EXPLORE THE BRAND →