Since rodeo's inception in the late 1800s, Rodeo has been behind the game when it comes to preparation. NFL, MLB, NHL, Nascar, Tennis, Golf, the list goes on of all major sports where preparation is a multi-billion dollar industry and athletes are always seeking to unlock their highest self. From million dollar facilities to access to unlimited resources for self-improvement, these sports have paved the road and rodeo seems to be sitting in a ditch somewhere near mile marker 2…. waayyyy behind!

Champion Living Fitness was established by Doug Champion in 2020 and has since strived to evolve the sport of rodeo. Starting by providing quality nutrition and fitness advice for rodeo athletes, Champion Living is now adding the Optimal Performance Academy to further the next generation of rodeo athletes. 

This is the only rodeo “school” of its kind, and is the only curriculum being taught in a way that covers every facet that it takes to be a successful rodeo athlete. These Academies are 4 days in length. The first 2 days include Sports Specific Event Work in the arena and classroom session, while the last 2 days are filled with live action in the arena. Classroom session included lessons in Physical Fitness & Nutrition For Rodeo Athletes, Goal Setting & Mindset, Financial/Budgeting, Personal Branding/Social Media and Step by Step Instruction on how to enter PRCA rodeos through new online entry system.

The time is now to elevate professional rodeo. What if we could see roughstock careers lasting 5-10 years longer on average? Contestants not plagued by preventable injuries due to negligence and lack of education. The sky is the limit, and Champion Living Fitness is here to set up the future of Rodeo and its athletes for success!