Kent Jordan is a Rodeo Performance Coach with Champion Living Fitness who specializes in timed event athletes.

As a CNFR and SECF qualifier, he knows the physical demands of competing at a high level year round and what it takes to stay healthy throughout a season from the High School to PRCA level.

Kent works primarily with steer wrestlers and calf ropers, helping them improve explosiveness, mobility, athleticism and durability so they can perform with more confidence and consistency in the arena. Kent believes training should directly improve performance, not just numbers in a weight room. Kent builds individualized programs that prepares athletes for the demands of a rodeo season while working towards long term success.